Sans Normal Begip 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, branding, apps, friendly, playful, casual, approachable, hand-drawn, approachability, informality, warmth, readability, personality, rounded, soft, quirky, informal, open counters.
A rounded sans with softly inflated strokes and subtly irregular, hand-drawn geometry. Curves dominate the construction, with gentle bulges at terminals and slightly wobbly verticals that keep the rhythm lively without sacrificing clarity. Counters are generally open and generous, and the overall spacing feels airy, giving words a relaxed, readable texture. Numerals echo the same rounded, casual structure, with smooth bowls and uncomplicated joins.
Well suited to children’s and family-oriented materials, casual packaging, friendly brand identities, and posters that benefit from an approachable voice. It can also work in UI labels, in-product messaging, and short blocks of text where a relaxed, human tone is desired.
The tone is warm and personable, suggesting a human touch rather than strict geometric precision. Its mild quirks and buoyant curves read as cheerful and informal, making it feel inviting and conversational.
The design appears intended to deliver a clean sans foundation with a hand-made, rounded charm—prioritizing friendliness and readability over strict uniformity. Its small irregularities and soft terminals seem deliberately tuned to feel natural and upbeat in everyday communication.
Capital forms stay simple and rounded, while lowercase letters introduce more personality through varied entry/exit strokes and slightly uneven silhouettes. The overall color on the page remains even, with consistent stroke presence and no sharp contrast spikes, which helps longer passages feel light and friendly.