Sans Contrasted Masy 5 is a light, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, elegant, modern, refined, airy, stylish, display impact, premium tone, distinctiveness, editorial flair, flared terminals, calligraphic contrast, open counters, tapered joins, humanist.
This typeface pairs generous horizontal proportions with crisp, high-contrast strokes. Letterforms show smooth, continuous curves and sharply tapered joins, with subtle flaring at terminals rather than blunt cuts. Rounds (C, O, e, o) are open and clean, while diagonals (A, V, W, X, y) narrow toward their tips, producing a lively, drawn rhythm. The lowercase has a compact, readable structure with simple, single-storey forms (a, g) and a lightly pointed, calligraphic feel in details like the ear of r and the tail of q.
Best suited to headlines, magazine-style typography, and brand marks where its wide, high-contrast construction can be appreciated. It can also work for short blocks of text such as pull quotes or packaging copy when set with comfortable size and leading to preserve clarity.
Overall, the font conveys a polished, fashion-forward tone—sleek and contemporary, yet with a hint of calligraphic sophistication. The sharp tapers and airy spacing give it a poised, premium presence that feels more editorial than utilitarian.
The design appears intended to deliver a contemporary sans impression enriched by dramatic contrast and flared, tapered terminals—aiming for distinctive display impact without resorting to overt ornament. Its proportions and stroke modulation prioritize character and elegance over purely neutral text performance.
Capitals read particularly well at display sizes thanks to their wide stance and distinctive tapering, while the thin hairlines and sharp terminals may require sufficient size and contrast in reproduction. Numerals follow the same sculpted logic, with curved figures featuring thin entry strokes and fuller bowls for a cohesive texture.