Sans Contrasted Matu 1 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, elegant, modern, airy, stylish, editorial, display focus, brand elegance, modern refinement, distinctive personality, editorial tone, high-waisted, rounded, calligraphic, open counters, flared terminals.
A wide, high-waisted sans with a clean, contemporary skeleton and gently calligraphic modulation. Strokes are mostly thin with selective thickening at joins and curves, creating a smooth, rhythmic contrast without feeling sharp. Curves are generously rounded (notably in C, O, Q, and the bowls), while many terminals finish with subtle flares or tapered cuts that add refinement. The lowercase shows open apertures and a simple, single-storey a, with streamlined, looping forms in g and a long, light-tailed y; the overall spacing reads open and relaxed.
Best suited to headlines, mastheads, and brand marks where width and refined contrast can read clearly at larger sizes. It also works well for editorial pull quotes, packaging, and lifestyle-oriented identity systems that benefit from an elegant, contemporary voice.
The font conveys a poised, fashion-forward tone—polished and airy rather than utilitarian. Its wide stance and soft curves feel friendly, while the controlled contrast and tapered endings add a quiet sense of luxury and sophistication.
The design appears intended to bridge modern sans simplicity with a lightly calligraphic, high-end sensibility. By combining wide proportions, open shapes, and tapered terminals, it aims to deliver a distinctive display presence while remaining clean and readable in short text passages.
Capitals are tall and relatively narrow in stroke compared to their width, giving lines a sleek, horizontal flow. Several letters incorporate distinctive gestural details (such as the K and X diagonals and the Q tail), which increase personality in display settings. Numerals follow the same sleek, curved logic, with prominent horizontals and rounded bowls that harmonize with the text forms.