Sans Normal Pomur 2 is a bold, wide, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, whimsical, chunky, handmade, approachability, playfulness, display impact, softened forms, handmade feel, rounded, soft, bubbly, quirky, informal.
A heavy, rounded sans with soft terminals and gently irregular contours that give it a hand-drawn, cutout-like finish. Strokes stay largely monolinear, with broad curves and compact counters that create a dense, sturdy texture. Proportions are generous and slightly squat, with relatively short lowercase heights and simple, open forms; curves dominate, while joins and diagonals are subtly blunted for an extra-soft silhouette. Numerals follow the same chunky, rounded construction, maintaining a cohesive rhythm across the set.
Best suited to headlines and short-to-medium display text where the bold, rounded shapes can carry personality—such as posters, packaging, casual branding, event graphics, and children’s or educational materials. It can also work for punchy UI labels or social graphics when a warm, informal tone is desired.
The overall tone is approachable and lively, leaning more playful than formal. Its softened geometry and subtle irregularities suggest warmth and a casual, kid-friendly voice while still reading clearly at display sizes.
The design appears intended to deliver an easygoing, approachable display voice by combining robust weight with rounded construction and slight hand-made irregularity. It prioritizes charm and friendliness over strict geometric neutrality, aiming for strong impact with a soft feel.
Spacing appears comfortable and the shapes keep a consistent roundness across uppercase and lowercase, producing an even, poster-like color. The design favors broad silhouettes and simplified details over crisp precision, which enhances its friendly character.