Sans Normal Pomur 1 is a bold, wide, medium contrast, upright, short x-height font visually similar to 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, chunky, attention, approachability, clarity, modernity, rounded, soft corners, geometric, compact, sturdy.
A heavy, rounded sans with soft corners and a geometric construction that leans on broad curves and simplified joins. Strokes are consistently thick with gentle modulation from curves, and counters tend toward rounded-rectangular shapes that stay open at display sizes. Proportions are generous and slightly expanded, with compact lowercase bodies and relatively short extenders that keep lines visually dense. Terminals are mostly blunt and smoothed rather than sharp, giving letters a solid, molded feel; diagonals in forms like V/W/K show clean, confident angles without becoming spiky.
This font is well suited to display typography where immediate impact is needed—headlines, posters, retail signage, and bold brand marks. Its rounded, sturdy shapes also work well on packaging and digital UI moments such as hero banners or section headers, especially when a friendly tone is desired.
The overall tone is friendly and contemporary, with a playful, “soft-bold” presence that feels welcoming rather than aggressive. Its rounded geometry reads as casual and personable, while the weight and width add confidence and visibility for attention-grabbing settings.
The design appears intended to deliver high-impact readability with a warm, approachable personality, pairing geometric simplicity with softened edges for a modern, inclusive feel.
Round letters (O/Q/C/G) are notably circular and stable, while straight-sided forms (E/F/T/L) keep a simple, blocky profile that reinforces the font’s sturdy rhythm. Dots and punctuation-style details appear bold and clean, supporting clear signaling in headlines.