Sans Normal Kurov 10 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, social media, sporty, dynamic, friendly, modern, confident, emphasis, motion, approachability, modernity, impact, oblique, rounded, soft corners, high-shouldered, compact spacing.
This typeface is a rounded, oblique sans with sturdy, low-contrast strokes and generously curved terminals. Forms are built from smooth ovals and sweeping joins, producing a continuous, slightly “inflated” silhouette rather than sharp, engineered geometry. Counters are mostly open and circular, with broad bowls and simplified apertures; diagonals and curves carry much of the energy, while horizontals feel slightly tensioned by the slant. Overall rhythm is lively and forward-leaning, with consistent stroke weight and a compact, cohesive texture in text.
It performs best in branding and display contexts where an energetic, contemporary voice is needed—headlines, posters, packaging, and social media graphics. The bold, rounded construction also makes it effective for short UI or wayfinding labels when a friendly emphasis is desired, especially at medium-to-large sizes.
The overall tone is energetic and approachable, with a sporty forward motion and a friendly softness from the rounded endings. It reads as modern and confident without feeling rigid, making it well-suited to upbeat, contemporary messaging.
The design appears intended to combine the immediacy of a slanted, bold sans with softened geometry for approachability. Its rounded construction and consistent weight suggest a focus on strong visual impact and smooth readability in promotional and identity-driven settings.
The oblique angle is pronounced and consistent across caps, lowercase, and figures, giving lines of text a clear directional push. Curves and joins stay smooth at bold sizes, and the numerals match the letterforms’ rounded construction for a unified typographic color.