Sans Normal Tyrof 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'City Boys' and 'City Boys Soft' by Dharma Type, 'FS Hackney' by Fontsmith, 'Arlonne Sans Pro' by Sacha Rein, and 'Artford' by Synthview (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, modern, playful, confident, approachable, impact, approachability, brand voice, simplicity, modernity, rounded, soft, chunky, geometric, compact counters.
A heavy, rounded sans with broad proportions and softly squared terminals. Strokes are consistently thick with smooth curve transitions and minimal modulation, giving the forms a solid, even color. Counters are relatively compact—especially in letters like a, e, and s—while bowls stay generously rounded, producing a sturdy, inflated silhouette. The lowercase uses single-storey shapes (notably a and g) with short, rounded ascenders/descenders and simple, blocky joins; punctuation-like details such as i/j dots appear circular and prominent. Numerals are similarly weighty and rounded, with open, simplified construction for clarity at display sizes.
Best suited to headlines, posters, packaging, and bold brand moments where a warm, rounded voice is desired. It works well for logos and short display copy, and can also serve UI or signage accents when set with ample size and spacing to keep counters from filling in.
The overall tone is upbeat and personable, pairing bold presence with soft edges that feel welcoming rather than aggressive. Its rounded geometry and thick strokes create a contemporary, slightly toy-like friendliness that suits casual brands and attention-grabbing headlines.
The design appears intended to deliver maximum visual impact with a friendly, contemporary feel—combining geometric roundness and softened terminals to stay approachable while remaining assertive and highly legible at display scales.
The rhythm is tight and dense due to the combination of heavy strokes and small interior spaces, which increases impact but can reduce clarity at small sizes. Diagonals (V, W, X, Y) remain clean and stable, and the uppercase reads strong and uniform, supporting short, punchy phrases and logos.