Sans Normal Likol 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mollen' by Eko Bimantara, 'FF Zine Sans Display' by FontFont, 'MVB Embarcadero' by MVB, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, motion, approachability, modern branding, headline emphasis, oblique, rounded, chunky, compact, clean.
A heavy, oblique sans with rounded, smoothly modeled curves and sturdy stems. Counters are moderately open and largely circular/elliptical, giving letters a soft, approachable mass despite the strong weight. Terminals are clean and mostly straight-cut, with a consistent forward slant and even, low-modulation strokes. The lowercase shows single-storey forms (notably a and g), a compact rhythm, and a strong baseline presence; figures are bold and round with clear, simple shapes.
Best suited for bold headlines, advertising, posters, and brand marks that need immediacy and motion. It also fits energetic packaging and sports-leaning visual systems, where the oblique, rounded forms can carry short phrases, labels, and callouts with high impact.
The overall tone is confident and upbeat, with a forward-leaning stance that reads as active and contemporary. Rounded geometry keeps it from feeling harsh, balancing punchy emphasis with an accessible, friendly character.
The design appears intended to deliver a strong, modern emphasis with a dynamic, forward slant, while maintaining friendly readability through rounded construction and simple, clean terminals.
In longer text the dense color and tight internal spaces make it most effective at larger sizes, where the rounded counters and italic flow are easier to appreciate. The oblique angle is prominent enough to add motion while remaining stable and legible.