Sans Normal Kemat 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Alamia' by Ani Dimitrova, 'Squad' by Fontfabric, 'Brix Sans' by HVD Fonts, 'Fact' by ParaType, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, energetic, modern, assertive, impact, motion, clarity, modernity, emphasis, heavy, rounded, slanted, compact, clean.
A heavy, slanted sans with smooth, rounded construction and largely uniform stroke weight. The letterforms favor broad curves and soft corners, with compact apertures and sturdy joins that create a dense, poster-forward texture. Uppercase shapes read solid and stable, while the lowercase keeps a simple, single-storey structure where applicable, maintaining an even rhythm. Numerals match the same weight and curvature, producing a cohesive, blocky set suited to bold typographic statements.
This font is best suited to headlines, short statements, and display typography where strong emphasis is needed. It works well for branding systems that want a dynamic, athletic feel, as well as packaging, promotions, and signage that benefit from compact, high-impact letterforms.
The overall tone is punchy and forward-leaning, giving a sense of motion and urgency. Its weight and slant project confidence and impact, while the rounded geometry keeps the voice approachable rather than aggressive. The result feels contemporary and performance-oriented.
The design appears intended to deliver maximum presence with a streamlined, modern sans structure. By combining a strong weight with rounded forms and a consistent slant, it aims to create energetic display typography that remains clean and broadly usable across contemporary graphic contexts.
Spacing appears tuned for headline use, with forms that visually lock together into a strong typographic mass. The pronounced slant and thick strokes can reduce fine detail at small sizes, but they emphasize shape clarity and silhouette in larger settings.