Sans Normal Dediv 14 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Macho' by Dada Studio (names referenced only for comparison).
Keywords: ui text, body text, product branding, signage, editorial, modern, clean, neutral, friendly, functional, clarity, versatility, neutral tone, systematic design, geometric, rounded, open counters, crisp, minimal.
A clean, geometric sans with near-monoline strokes and smooth, circular curve construction. The capitals feel tall and steady with open, generously spaced counters (notably in C, G, O, and Q), while the lowercase maintains a straightforward, readable rhythm with simple terminals and rounded joins. Overall proportions are balanced and consistent, with a slightly airy texture in text due to the open forms and restrained stroke weight. Numerals follow the same geometric logic, with clear shapes and even stroke behavior.
This font works well for UI and product copy where a clean, unobtrusive voice is needed, and it remains comfortable in paragraphs due to its open counters and even rhythm. It also suits signage and wayfinding, as well as editorial layouts that prefer a modern, geometric sans for headings and subheads without excessive personality.
The tone is modern and neutral, leaning friendly rather than clinical thanks to the rounded geometry and open counters. It reads as straightforward and contemporary, suited to interfaces and brand systems that want clarity without calling attention to stylistic quirks.
The design appears intended to deliver a contemporary geometric sans optimized for clarity and consistency, with smooth round forms and minimal stylistic intervention. It prioritizes legibility and a tidy, systematic feel that can serve as a versatile workhorse across digital and print contexts.
Curves appear carefully regularized, producing a smooth, even cadence across both uppercase and lowercase. The design avoids sharp, aggressive detailing, favoring softened geometry and legible interior spaces that hold up well in continuous text.