Sans Normal Digid 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, product copy, branding, clean, modern, neutral, refined, friendly, versatility, readability, modernization, clarity, neutrality, open apertures, humanist, airy, crisp, restrained.
This typeface has a clean, rounded construction with gently modulated curves and a consistent, understated stroke weight. Proportions feel balanced and readable, with open counters and clear apertures that keep letterforms from closing up. The lowercase shows a straightforward, contemporary skeleton with a two-storey “g” and a single-storey “a,” while capitals are calm and evenly spaced with smooth, near-circular rounds. Numerals follow the same restrained logic, combining simple geometry with small optical corrections for an even texture in running text.
It performs well for interface labels, product copy, and editorial text where a calm, contemporary voice is desired. The open forms and steady texture also suit brand systems and marketing materials that need a clean, readable sans for both short headlines and longer paragraphs.
The overall tone is neutral and composed, with a soft modernity that feels approachable rather than technical. Its rounded forms and open spacing lend it a friendly, editorial polish, suitable for designs that need clarity without looking stark.
The design appears intended as a versatile, general-purpose sans with rounded structure and dependable readability. It aims to provide a modern, approachable tone while maintaining an even typographic color in continuous text.
Curves are smooth and continuous, and joins stay clean without sharp corners, producing an even rhythm across mixed-case text. The sample paragraph shows steady word color and comfortable readability, with distinct letter shapes (notably in the bowls and terminals) that help maintain clarity at text sizes.