Sans Normal Obbez 23 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aestetico' by Latinotype, 'Quire Sans' by Monotype, 'Mato Sans' by Picador, 'Agent Sans' by Positype, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, impact, approachability, display personality, rounded, bouncy, compact, soft-cornered, stout.
A heavy, rounded sans with compact counters and broadly curved bowls that give the letters a dense, solid silhouette. Terminals are predominantly blunt with softly eased corners, and curves feel slightly squashed, creating a wide, sturdy footprint without appearing geometric-rigid. Several glyphs show gentle, cartoon-like irregularities in joins and stroke edges that add a lively rhythm while keeping forms highly legible. Numerals follow the same stout construction, with closed shapes and broad apertures where needed for clarity.
Best suited to headlines, posters, packaging, and branding where a loud, approachable presence is desired. It can also work for short UI labels or signage when you want high visibility with a friendly tone, but its dense texture favors larger sizes over long-form reading.
The overall tone is warm and approachable, with a playful, slightly retro mass that reads as bold and confident rather than formal. Its chunky shapes and soft rounding create an upbeat, informal voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with an inviting, rounded personality. It balances sturdy, simplified letterforms with small quirks in curvature and joins to keep the texture energetic and distinctive in display settings.
In text, the dense color and tight interior spaces create strong impact at display sizes, while the rounded construction helps prevent the weight from feeling harsh. The lowercase maintains a straightforward, sans structure, with single-storey forms and simplified details that reinforce the friendly, poster-like character.