Sans Normal Nugiv 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink and 'Bion' and 'Garet' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, contemporary, playful, approachable, impact, approachability, clarity, modernity, display, rounded, blocky, compact apertures, soft corners, heavy terminals.
A heavy, rounded sans with broad proportions and a compact, sturdy skeleton. Strokes are consistently thick with minimal modulation, and curves are smooth and generously radiused, giving counters and bowls a near-circular feel. Terminals tend to be blunt and squared-off, while joins are simplified and robust, producing a strong, even texture across words. The lowercase shows a single-storey a and g, a rounded e with a relatively tight aperture, and generally large, open forms that hold up well at display sizes; numerals match the same chunky, geometric construction.
Best suited to short, high-impact settings such as headlines, posters, brand marks, packaging callouts, and signage where its thick strokes and rounded geometry can read clearly and carry personality. It can also work for UI labels or badges when a confident, friendly voice is desired, especially at larger sizes.
The overall tone is bold and welcoming, combining a contemporary geometric base with soft, friendly rounding. Its density and wide stance project confidence and immediacy, while the rounded forms keep it approachable and slightly playful rather than severe.
The design appears intended to deliver maximum visual presence with a clean, modern sans structure, softened by rounded forms for approachability. It balances geometric simplicity with sturdy letterforms to remain legible and consistent in bold display typography.
In text, the weight creates a dark, graphic color with clear word shapes and strong headline impact. Round letters (C, O, Q, G) feel especially smooth and full, while diagonals (V, W, X, Y) remain sturdy and compact, maintaining a consistent rhythm.