Sans Normal Gogov 1 is a light, narrow, low contrast, italic, normal x-height font visually similar to 'Plantago' by Schriftlabor (names referenced only for comparison).
Keywords: ui labels, app onboarding, short copy, posters, packaging, casual, friendly, contemporary, lively, approachable, informal clarity, modern warmth, dynamic tone, clean readability, slanted, airy, rounded, soft, humanist.
This typeface is a slanted sans with a smooth, rounded construction and an even, calm stroke presence. Curves are generous and open, with softened joins and subtly tapered terminals that keep the rhythm light and continuous. Proportions feel compact and tidy, with simple, modern letterforms and consistent spacing that supports a clean line of text. Numerals follow the same gentle, rounded logic, maintaining a cohesive texture alongside the alphabet.
It works well for interface text, labels, and short-form copy where a friendly, modern tone is desired. The slanted stance and rounded forms also make it a good fit for marketing headlines, posters, and packaging that benefit from a casual, energetic feel.
Overall, it communicates an easygoing, friendly tone—more conversational than corporate. The slant adds motion and informality, while the rounded geometry keeps the voice warm and approachable. It reads as contemporary and lightweight, suited to breezy, upbeat messaging.
The design appears intended to deliver a modern sans voice with a relaxed, human touch—prioritizing smooth texture, easy readability, and an informal sense of motion through its consistent slant and softened geometry.
The sample text shows a smooth, uninterrupted flow across words, with clear counters and restrained details that prevent visual clutter. The forms stay consistent between capitals, lowercase, and figures, helping mixed-case settings feel unified and stable.