Sans Normal Kubow 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aestetico' and 'Cordillera' by Latinotype, 'Neogrotesk' by Los Andes, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, friendly, modern, add motion, modernize, improve clarity, friendly tone, slanted, rounded, soft, clean, high legibility.
A slanted sans with smoothly rounded construction and an even, low-contrast stroke. Curves are generous and continuous, with circular bowls and softened terminals that keep counters open. Proportions read as straightforward and contemporary, and the overall rhythm is steady, with consistent spacing and a uniform forward lean across capitals, lowercase, and figures.
Best suited to short-to-medium text where a lively, modern voice helps—headlines, branding systems, promotional graphics, packaging, and signage. The open counters and even stroke make it readable in display sizes and strong for emphasis in layouts that need a forward-moving, contemporary sans.
The italic angle and rounded geometry give the face an energetic, upbeat tone without feeling aggressive. It reads as approachable and contemporary, balancing motion and clarity in a way that feels at home in everyday branding and UI-style communication.
The design appears intended to deliver a clean, modern sans voice with built-in motion from its slant, while keeping forms rounded and friendly for broad, commercial usability. It emphasizes clarity and consistency over stylistic complexity, aiming for an energetic but accessible look.
Round letters like O/C/G and the lowercase a/e show a distinctly geometric, circular logic, while diagonals (V/W/X/Y) stay crisp and stable. Numerals are clear and sturdy, with simplified shapes that prioritize quick recognition at a glance.