Sans Normal Kidas 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Innova' by Durotype, 'Magenos' by Graphite, and 'Daikon' by Pepper Type (names referenced only for comparison).
Keywords: ui text, branding, headlines, captions, posters, modern, clean, efficient, approachable, neutral, clarity, modernity, emphasis, versatility, friendliness, rounded, open, smooth, oblique, airy.
A rounded sans with a consistent oblique (italic) slant and smooth, low-contrast strokes. Curves are built from broad circular/elliptical forms, producing soft shoulders and generous bowls, while joins remain clean and largely unmodulated. Counters are open and the spacing reads even, giving the face a steady rhythm in text. Uppercase forms feel compact and streamlined, while lowercase shapes stay straightforward and legible with simple terminals and a single-storey “a” and “g” visible in the grid.
Works well for interface labels, product and brand wordmarks, and editorial subheads where a modern italic voice is needed. It also suits posters and promotional graphics that want motion and emphasis while staying clean, and it remains readable for short-to-medium body copy at comfortable sizes.
The overall tone is contemporary and matter-of-fact, with a friendly softness coming from the rounded geometry. It feels practical and unobtrusive rather than expressive, making it easy to use where clarity and pace matter.
The design appears aimed at a neutral, modern italic sans that balances speed and clarity: rounded construction for friendliness, restrained stroke contrast for stability, and a consistent slant for emphasis without script-like behavior.
Numerals are clear and rounded with consistent slant, matching the letterforms without calling attention to themselves. The italic angle is firm and uniform, helping headings and short lines feel dynamic without becoming cursive.