Sans Normal Abkem 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, packaging, advertising, signage, modern, clean, friendly, efficient, approachable, emphasis, clarity, modernity, approachability, monoline, oblique, open counters, rounded terminals, compact caps.
This typeface is a slanted, monoline sans with smooth, rounded curves and clean joins. Uppercase forms are compact and slightly condensed in feel, with generous curvature in C/G/O and simple, straight-sided construction in E/F/H. The lowercase has a true italic/oblique structure with single-storey a and g, open apertures, and short, streamlined ascenders and descenders that keep lines feeling tidy. Counters are generally open and round, stroke endings are crisp rather than flared, and the numerals follow the same even-stroke logic with straightforward, legible shapes.
It suits interface and product typography where a clean italic is needed for emphasis, as well as modern branding and packaging that benefit from a smooth, approachable sans voice. The even strokes and open counters also make it a solid option for short editorial callouts, headings, and signage where quick recognition is important.
The overall tone is contemporary and practical, with an energetic forward lean that suggests motion and clarity. Its rounded geometry keeps it friendly and approachable, while the restrained detailing maintains a professional, no-nonsense voice.
The design appears intended as a versatile italic sans that reads cleanly while adding momentum and a contemporary tone. Its rounded construction and simplified forms aim to balance friendliness with functional clarity across display and supporting text.
The italic angle is consistent across letters and figures, creating a cohesive rhythm in text. The design favors simplicity and open forms over calligraphic modulation, helping it stay clear at a range of sizes.