Serif Other Widi 9 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Gotham' and 'Whitney' by Hoefler & Co., 'Taberna' by Latinotype, 'Volcano' by Match & Kerosene, 'Akwe Pro' by ROHH, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: posters, headlines, packaging, editorial display, logotypes, robust, vintage, authoritative, dramatic, playful, display impact, retro flavor, readable heft, distinctive texture, bracketed serifs, soft corners, ink traps, teardrop terminals, ball terminals.
A very heavy serif with compact, blocky proportions and clearly bracketed serifs. Strokes are broadly uniform with subtle contrast, and many joins show scooped notches that read like ink traps, helping counters stay open at display sizes. Terminals alternate between squared, wedge-like cuts and rounded, teardrop/ball details, producing a slightly quirky texture within an otherwise sturdy construction. The lowercase is chunky with a single-storey a and g, and the numerals are wide and emphatic with strong interior shapes and little delicacy.
This font is best suited to display settings where its weight and distinctive serif detailing can read clearly—posters, bold editorial headlines, packaging, and impactful branding or logotypes. It can also work for short pull quotes or titles where a sturdy, vintage-leaning voice is desired.
The overall tone feels bold and theatrical, mixing classic serif authority with a touch of cartoonish warmth. Its heavy massing and distinctive notched joins suggest a retro print sensibility—confident, a bit rugged, and attention-grabbing.
The design appears intended as a high-impact display serif that balances traditional bracketed serifs with decorative, ink-trap-like shaping for personality and clarity at large sizes. The goal seems to be a confident, retro-flavored voice that remains readable despite extreme weight.
Spacing and rhythm are dense and energetic, with prominent serifs and terminals that create a strong horizontal cadence. The cut-in notches and rounded details provide character while also improving legibility in tight, heavy forms, especially in letters like B, E, S, and the bowls of b/p/q.