Sans Superellipse Gubem 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'Core Gothic M' and 'Core Sans M' by S-Core, 'Geon' and 'Geon Soft' by cretype, and 'Accura' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, approachable, impact, approachability, modern branding, clarity, rounded, soft corners, blocky, compact, geometric.
A heavy, rounded sans with broad, block-like construction and consistently softened corners. Curves are drawn with superellipse-like geometry, giving round letters a squared-off, cushiony feel, while straight stems stay firm and vertical with minimal modulation. Apertures tend to be moderately closed, counters are compact, and joins are clean and sturdy, producing a dense, even texture in text. Numerals follow the same rounded-rectangle logic, with simple, solid shapes designed for clarity at display sizes.
Best suited for headlines and short text where its compact counters and heavy presence can work as a graphic element. It fits brand marks, packaging, signage, and promotional layouts that benefit from a modern, approachable voice. For long-form reading, it will be most comfortable at larger sizes with generous spacing.
The overall tone is warm and contemporary, pairing assertive weight with friendly rounded forms. It reads as straightforward and energetic rather than technical, with a slightly playful edge that still feels controlled and professional.
The font appears designed to deliver maximum impact with a friendly, rounded personality—combining geometric discipline with softened corners to create a sturdy, contemporary display sans.
The design emphasizes stable silhouettes and a uniform rhythm: terminals are consistently rounded, interior spaces are kept tight, and wide letters (like W) retain the same soft, chunky character as narrower forms. The result is a strong graphic presence that remains legible, especially in headings.