Sans Normal Amreh 10 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'CF Panoptik' by Fonts.GR and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, friendly, clean, confident, geometric, clarity, modernity, approachability, impact, simplicity, rounded, compact, solid, high aperture, even rhythm.
A compact, heavy sans with broadly geometric construction and generously rounded bowls. Strokes are monolinear in feel, with clean terminals and a stable, upright stance. Uppercase forms are broad and simple, while the lowercase stays relatively compact with small extenders and a clearly shorter x-height, producing a tidy texture in text. Counters are open and well shaped (notably in letters like a, e, s, and g), and the numerals are sturdy and legible with rounded forms and consistent weight.
This font is well suited to headlines and short-form copy where strong weight and clean geometry need to carry across signage, packaging, and brand applications. It also works effectively for UI labels and navigation text at medium-to-large sizes, where its open counters and compact lowercase help maintain clarity.
The overall tone is modern and approachable, balancing a utilitarian clarity with soft, rounded geometry. Its bold presence reads confident and straightforward rather than aggressive, giving it a friendly, contemporary voice suited to clear messaging.
The design appears intended to deliver a modern, geometric sans voice with softened roundness for friendliness, while retaining strong legibility and a cohesive, minimal form language. Its compact proportions and consistent stroke behavior suggest a focus on clear display use with dependable rhythm in set text.
The design maintains consistent curve tension and spacing across straight and rounded forms, creating an even typographic color at larger sizes. The lowercase includes a single-storey a and g, reinforcing the informal, contemporary character while keeping shapes highly readable.