Sans Normal Obkun 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, playful, impact, approachability, clarity, modernity, display strength, rounded, geometric, compact, chunky, clean.
A heavy, rounded sans with geometric construction and broadly circular bowls. Strokes are uniform and dense, with smooth curves and minimal modulation, giving the letters a compact, blocky silhouette. Counters are relatively tight for the weight, and terminals are generally blunt and clean, keeping the overall texture solid and highly legible at larger sizes. The lowercase shows a single-storey “a” and “g” and a straightforward, contemporary drawing across the set.
Best suited to headlines, short statements, and display settings where a strong, rounded voice is desired. It works well for branding, packaging, and signage that needs high impact and a friendly modern character, and it can also serve for brief UI labels or callouts where bold emphasis is needed.
The tone is upbeat and assertive, combining a friendly roundness with an unmistakably strong presence. It reads as contemporary and approachable rather than formal, making it feel energetic and attention-grabbing without looking aggressive.
The design appears intended to deliver a contemporary, high-impact sans that stays approachable through rounded geometry and simplified forms. Its heavy, compact shapes prioritize visibility and immediacy for display-driven typography.
In text, the heavy color creates a strong rhythm and a poster-like density, with punctuation and numerals matching the same sturdy, rounded construction. The shapes stay consistent across caps and lowercase, emphasizing a cohesive geometric voice.