Script Hirin 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, casual, playful, warm, handwritten polish, friendly display, retro flavor, smooth flow, brushy, rounded, looping, bouncy, smooth.
A connected, brush-like script with rounded terminals and a gently slanted, forward rhythm. Strokes are thick and smooth with minimal contrast, and the letterforms show soft joins, generous curves, and occasional looped entries and exits. Capitals are prominent and swashy without becoming overly ornate, while the lowercase stays compact with a relatively short x-height and tidy ascenders/descenders. Numerals match the cursive flow, leaning and curving in the same hand-drawn manner.
Well suited for branding and display situations where a friendly, handwritten voice is needed—such as packaging, café/food-related graphics, lifestyle labels, posters, and social media creatives. It can also work for short quotes and subheads, especially at medium-to-large sizes where the loops and joins have room to breathe.
The overall tone is warm and approachable, with a nostalgic, sign-painter energy and an informal confidence. Its looping motion and soft, buoyant shapes give it a cheerful, personable voice that feels handmade rather than rigidly calligraphic.
The design appears intended to deliver a polished, connected handwriting look with the smoothness of a brush script—expressive enough for personality, but controlled enough for repeated, consistent setting in titles and promotional copy.
Spacing and rhythm are optimized for flowing words, with clear connections and consistent stroke weight that keeps lines of text visually even. The forms favor legibility through open counters and simplified joins, while still retaining expressive, handwritten movement.