Script Hove 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, casual, expressive, confident, handmade feel, display impact, friendly tone, brush lettering, brushy, rounded, fluid, lively, slanted.
A lively brush-script with a consistent rightward slant and rounded, tapered stroke endings. Letterforms show smooth, continuous curves and a slightly uneven rhythm that preserves a hand-drawn feel, while remaining fairly uniform in stroke weight. Capitals are large and open with simple flourishes rather than intricate swashes, and the lowercase features compact proportions with tall ascenders and looped forms. Counters are generous and curves are soft, giving the alphabet a warm, approachable texture; numerals follow the same brushy, handwritten logic with simple, legible shapes.
This font fits best in display roles where personality matters: branding and logo wordmarks, packaging labels, posters, invitations, and social media graphics. It can also work for short pull quotes or subheads, especially where a handwritten, friendly tone is desired.
The overall tone is upbeat and personable, with a casual confidence that feels conversational rather than ceremonial. Its brushy energy and gentle bounce suggest a retro-leaning, handmade charm suited to friendly messaging and expressive headlines.
The design appears intended to emulate bold brush lettering in a clean, repeatable form—delivering the warmth of handwriting with enough consistency for polished promotional typography. It prioritizes flow, roundness, and energetic rhythm over strict formality, aiming for expressive, approachable communication.
Joins and stroke transitions appear smooth and intentional, but the spacing and character widths vary enough to keep an organic, written-in-one-go impression. The slant and strong entry/exit strokes help the line of text flow, while the relatively simple terminals keep it readable at display sizes.