Sans Normal Jomas 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Jouter Sans' by Groteskly Yours, 'Murs Gothic' by Kobuzan, and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, dynamic, confident, emphasis, momentum, impact, modernity, clarity, slanted, geometric, rounded, compact, high-impact.
This typeface is a slanted, heavy sans with smooth, rounded curves and crisp, straight terminals. Letterforms lean forward with a consistent italic angle, giving the set a strong sense of motion. Counters are generally open and clean, while joins and curves are tightened for a compact, punchy texture. The overall construction feels geometric, with circular bowls and sturdy diagonals, producing a steady rhythm in both uppercase and lowercase.
This font is well suited to headlines, posters, and short-form display typography where impact and motion are desirable. It can work effectively for sports branding, promotional graphics, packaging callouts, and signage that needs a strong, energetic voice. For longer text, it will be most comfortable in larger sizes where the compact, heavy texture has room to breathe.
The font conveys a fast, energetic tone that reads as confident and performance-oriented. Its forward-leaning posture and solid shapes suggest momentum and urgency, making it feel bold in personality even at short line lengths. The overall impression is contemporary and straightforward rather than delicate or decorative.
The design intention appears to be a contemporary, forward-leaning sans that prioritizes impact, speed, and clarity. Its geometric rounding and consistent slant aim to deliver an energetic display voice while maintaining straightforward letterforms for quick recognition.
In the sample text, the dense stroke mass creates strong emphasis and clear hierarchy, especially in headline settings. Rounded forms (like O, C, and G) stay smooth and stable, while diagonals (like N, V, W, and X) reinforce the active, sporty character. Numerals appear sturdy and highly legible, matching the same slanted, compact rhythm as the letters.