Sans Normal Jurir 10 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type, 'Pais' by Latinotype, and 'Orla Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports graphics, ui display, modern, dynamic, clean, sporty, confident, add momentum, modernize tone, maximize clarity, increase impact, oblique, geometric, open counters, rounded terminals, high legibility.
This is an oblique sans with a broad stance, open apertures, and largely geometric construction. Curves are smooth and near-circular in letters like O, C, and G, paired with straight, slightly tapered strokes that keep the texture crisp. Terminals are clean and mostly squared-off, with rounded joins where curves meet stems; counters stay generous, helping the letterforms read clearly at a range of sizes. Figures follow the same wide, sturdy proportions, with simple, contemporary shapes and consistent stroke rhythm across the set.
It works best as a display sans for headlines, branding, and promotional layouts where a sense of speed and clarity is useful. The open counters and sturdy shapes also suit wayfinding-style labels, UI hero text, and short bursts of copy where strong legibility and presence are priorities.
The overall tone is modern and energetic, with a forward-leaning posture that suggests motion and immediacy. It feels pragmatic and confident rather than decorative, lending a straightforward, contemporary voice to headlines and interface-like messaging.
The design appears intended to deliver a contemporary, motion-oriented sans that stays highly legible while projecting a bold, forward-leaning character. Its geometry and openness prioritize clarity and impact, making it well suited for modern visual systems and energetic editorial or marketing typography.
The slant is strong enough to add momentum without becoming cursive, and the wide proportions keep words from feeling cramped. Uppercase forms look stable and poster-ready, while the lowercase maintains a clean, utilitarian feel with simple bowls and clear differentiators between similar shapes.