Script Gupi 4 is a bold, wide, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, signage, retro, friendly, playful, confident, casual, hand-lettered feel, display impact, sign-painting look, warmth, swashy, rounded, brushy, looping, connected.
A smooth, connected script with rounded terminals, generous curves, and prominent entry/exit strokes. The letterforms are built from thick, low-contrast strokes with a consistent rightward slant and a steady, even rhythm. Many capitals feature compact swashes and looped construction, while lowercase forms stay tightly joined with soft joins and occasional extended descenders (notably in g, j, y, and z). Numerals match the script’s movement, using rounded shapes and a handwritten cadence rather than rigid, tabular geometry.
Well-suited to branding and packaging where an expressive, handwritten voice is desired, as well as posters, headings, and short promotional lines. It can also work for signage-style applications where a bold, connected script needs to remain legible at a glance.
The overall tone feels upbeat and personable, with a mid-century sign-painting flavor and a confident, easygoing warmth. Its smooth connectivity and rounded forms read as inviting and expressive without becoming overly ornate.
The design appears intended to evoke hand-lettered brush script used in advertising and signage, prioritizing flowing connections, strong silhouettes, and lively curves for display-forward typography.
Capitals are bold and attention-grabbing, with distinctive, loop-forward shapes that create strong word silhouettes in display settings. The spacing appears optimized for continuous joining, and the consistent stroke weight keeps color even across longer lines of text.