Slab Square Itba 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'DT Augustina Slab' by Deveze Type and 'Deccan' and 'Passenger Serif' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, editorial, heritage, confident, sporty, poster-ready, attention, heritage feel, speed, authority, impact, bracketed, ink-trap feel, soft corners, tight apertures, compact counters.
A heavy, right-leaning slab serif with robust, bracketed serifs and compact internal spaces. Strokes show moderate thick–thin modulation typical of an italic, with rounded joins and slightly softened corners that keep the bold weight from feeling brittle. The overall build is broad and sturdy, with strong horizontals and a consistent baseline rhythm; curved forms are full and slightly squashed, and terminals often finish in firm, squared-off slabs. Numerals and lowercase share the same dense, energetic texture, producing a dark, even color in text while remaining punchy in display sizes.
Best suited for headlines, subheads, posters, and branding where a bold italic presence is needed. It also works well for packaging and labels that benefit from a classic, stamped editorial feel, and for sports or collegiate identity systems that want forward motion without losing solidity.
The tone is assertive and vintage-leaning, evoking classic newspaper headlines, collegiate lettering, and mid-century advertising italics. Its strong slabbing and forward slant give it momentum and a confident, workmanlike character that reads as both traditional and attention-grabbing.
This design appears intended to blend the urgency of an italic with the stability of heavy slabs, producing a display-forward face that can also hold together in short passages. The combination of bracketed slabs, softened shaping, and compact interiors suggests an aim for vintage authority with contemporary punch.
In longer settings the weight and tight counters create a saturated texture, making spacing and size important for maintaining clarity. The italic angle is pronounced enough to add speed, while the slab structure keeps forms grounded and authoritative.