Serif Normal Firam 15 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, magazine, posters, book covers, branding, classic, editorial, formal, confident, traditional, emphasis, display impact, editorial tone, classic styling, bracketed, ball terminals, calligraphic, oblique stress, tight apertures.
This is a slanted serif with pronounced thick–thin contrast and a sturdy, weighty color. Serifs are bracketed and crisply finished, with a mix of sharp wedge-like ends and rounded/ball terminals in places, giving the design a subtly calligraphic edge. Curves show an oblique stress and the italic structure is evident throughout, with lively joins and tapered stroke endings. Proportions feel generously set with ample set width and steady cap presence, while counters tend toward compact, helping the bold texture hold together in display and short-text settings.
Best suited to headlines, subheads, pull quotes, and titling where a bold italic serif voice is desired. It can also work for short passages in editorial layouts or book-cover typography, particularly when used for emphasis or hierarchical contrast against a calmer text face.
The overall tone is traditional and authoritative, with a distinctly editorial flavor—polished, somewhat dramatic, and confident. Its energetic italic motion adds a sense of emphasis and momentum while keeping a conventional, bookish sensibility.
The design appears intended to deliver a classic serif voice with heightened emphasis: a bold, high-contrast italic that reads as both traditional and attention-grabbing. Its consistent slant, sharp finishing, and strong modulation suggest a focus on expressive display use while maintaining familiar serif conventions.
Figures follow the same italic rhythm as the letters and keep the same contrast and finishing, so numerals feel integrated rather than neutral. The design’s strong contrast and compact internal spaces make it especially impactful at larger sizes, where the serif shaping and terminals read most clearly.