Serif Normal Lato 10 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Hawking' by Latinotype and 'Skema Pro' by Mint Type (names referenced only for comparison).
Keywords: book text, editorial, magazines, reports, academic, classic, bookish, formal, trustworthy, readability, tradition, versatility, text setting, editorial tone, bracketed serifs, oldstyle influence, robust, crisp, open counters.
A conventional serif design with sturdy, bracketed serifs and moderate stroke modulation. The letterforms show generous proportions and comfortable spacing, with open apertures and rounded joins that keep the texture even in paragraphs. Capitals are stately and well-balanced, while lowercase forms are compact and readable with clear differentiation (notably the two-storey a and g). Numerals are traditional and legible, with smooth curves and stable verticals that match the text color.
Well-suited to long-form reading such as books, essays, and article layouts where an even text color and clear word shapes matter. It also performs well for editorial headlines, institutional materials, and formal documentation that benefits from a familiar serif voice.
The overall tone is traditional and literate, conveying a familiar “printed page” confidence. It feels composed and authoritative without becoming overly ornate, lending a measured, editorial voice to both headlines and running text.
The design appears intended as a dependable, general-purpose text serif: traditional structure, restrained detailing, and a steady rhythm optimized for comfortable reading. Its choices prioritize clarity and typographic neutrality while retaining a classic, print-oriented character.
Details lean toward a classic text-serif rhythm: moderate contrast, firm serifs, and a consistent baseline presence. The design maintains clarity in mixed-case settings, and the punctuation and figures sit naturally alongside the letters in the sample text.