Slab Rounded Ubro 1 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, signage, friendly, retro, approachable, playful, sturdy, approachability, retro print, display impact, warm branding, informal readability, rounded serifs, soft corners, ink-trap feel, chunky, informal.
A heavy, soft-edged slab serif with rounded terminals and consistently thick strokes. Serifs read as compact, blunt slabs with curved corners, giving the letters a cushioned silhouette. Counters are relatively tight and the curves are full and smooth, while joins and interior corners show subtle notches that add a slightly inky, printed texture. The overall rhythm is steady and legible, with lively, compact lowercase forms and straightforward, confident capitals.
Well-suited to packaging, labels, and brand marks that want a sturdy but friendly voice. It performs strongly for posters, headlines, and signage where the bold, rounded slabs can carry from a distance and maintain character in short phrases or feature text.
The tone is warm and personable, balancing a retro, print-inspired character with an easygoing friendliness. Its rounded slabs and dense color give it a dependable feel, while the slightly “inky” detailing keeps it casual and playful rather than formal.
Likely intended to deliver a robust slab-serif presence with softened, approachable edges—evoking traditional print and stamped lettering while staying modern and highly readable in display contexts.
The figures and lowercase echo the same rounded, compact construction, helping headlines and short blocks maintain a uniform, dark typographic color. The design’s softened corners reduce sharpness at display sizes, while the dense counters suggest more breathing room may be needed in longer text settings.