Sans Superellipse Esbam 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, sportswear, sporty, dynamic, modern, confident, energetic, impact, modernize, add motion, brand voice, display clarity, oblique, rounded, geometric, compact, crisp.
This typeface is a slanted sans with sturdy, even stroke weight and smooth, rounded-corner construction. Curves read as superelliptical and controlled, while straights are clean and slightly tapered by the oblique angle, creating a forward rhythm. Counters are moderately open, terminals are mostly blunt and uniform, and the overall texture stays dense and steady in both uppercase and lowercase. Figures follow the same robust, streamlined logic, with rounded forms and clear silhouettes that hold together at display sizes.
It’s well suited to headlines, logos, and short-form messaging where a bold, energetic voice is needed. The controlled geometry and strong silhouettes also make it a good fit for packaging, posters, and brand systems that want a modern, motion-forward feel.
The overall tone is fast and assertive, with a forward-leaning posture that suggests motion and momentum. Its rounded geometry keeps it friendly rather than aggressive, lending a contemporary, sporty voice that feels built for active, modern branding.
The design appears intended to deliver a contemporary sans that combines geometric roundness with an inherent sense of speed. Its goal is likely high-impact communication—clear, confident letterforms that stay cohesive under slant and work especially well in prominent display contexts.
The italic slant is integral to the design rather than a simple skew, and it’s supported by consistent curve shaping across letters and numerals. Spacing appears balanced for headline settings, producing a cohesive, compact word shape without looking cramped.