Sans Superellipse Esgem 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Nusara' by Locomotype, and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, modern, energetic, sporty, confident, friendly, impact, momentum, modernity, approachability, clarity, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with rounded, superelliptical construction and smooth, low-contrast strokes. Curves are full and controlled, with generous rounding at corners and terminals that keeps the texture even and dense. Counters tend toward rounded-rectangular shapes, while diagonals in letters like A, K, V, W, and X create a forward-driving rhythm. The figures are similarly sturdy and compact, with consistent weight and a cohesive, geometric presence across the set.
Best suited to headlines and short-form messaging where its weight and oblique stance can deliver emphasis quickly. It works well for branding, packaging, and promotional graphics that benefit from a modern, energetic voice, and can also serve as a punchy UI or signage accent when used sparingly.
The overall tone is contemporary and assertive, with a fast, forward-leaning feel. Rounded shaping softens the impact, adding approachability and a sporty, upbeat character rather than a severe or technical mood.
The design appears aimed at delivering high-impact, contemporary communication with a streamlined geometric backbone and softened rounding for friendliness. The strong oblique stance suggests an intention to convey motion and momentum while keeping forms clean and broadly legible.
The italic angle is pronounced enough to read as intentional branding style rather than a subtle slant, giving lines of text a strong sense of motion. The bold mass and rounded geometry help maintain clarity at display sizes while producing a dark, impactful paragraph color in longer settings.