Slab Square Hygo 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, signage, packaging, western, vintage, poster, rugged, playful, retro display, high impact, woodtype echo, bold branding, headline clarity, chiseled, faceted, blocky, bracketed, woodtype.
A heavy, block-driven slab serif with chiseled, faceted contours and slightly irregular geometry that gives each letter a cut-from-wood feel. Strokes are thick with moderate contrast and mostly square-ended terminals, while the serifs read as sturdy slabs with occasional angled cuts rather than smooth brackets. Counters tend to be compact and angular, and curves (like C, G, O) are built from flattened arcs and corners. Overall spacing and widths vary noticeably across characters, contributing to a lively, handcrafted rhythm in both the uppercase and lowercase.
Best suited for large-scale display use where its faceted slabs and compact counters can read clearly—posters, event titles, labels, and bold logotypes. It can also work for short passages or pull quotes when a dense, woodtype-like texture is desired, but the heavy weight and angular detailing make it less ideal for small-size body text.
The design conveys a bold, old-time tone with strong associations to Western posters, circus bills, and vintage storefront signage. Its chunky silhouettes and carved details feel confident, rustic, and slightly mischievous, prioritizing character and impact over refinement.
The letterforms appear designed to evoke vintage slab-serif display printing, using deliberately angular cuts and sturdy slabs to create a memorable, high-impact texture. The variable widths and slightly irregular facets suggest an intention to feel handmade and historically referential rather than strictly geometric or modern.
Capitals are particularly assertive and headline-oriented, while the lowercase maintains the same chunky construction for a cohesive texture in mixed-case settings. Numerals match the angular, slabbed style and keep the same solid, poster-ready color on the page.