Sans Normal Velev 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, posters, packaging, social media, friendly, casual, approachable, contemporary, informal, warm clarity, easy reading, modern friendliness, gentle motion, rounded, humanist, soft, open, airy.
A rounded, humanist italic sans with smooth, low-contrast strokes and gently softened terminals. Curves are broad and open, with circular bowls and generous counters, while straight stems have a subtle forward slant and lightly tapered joins. Uppercase forms stay simple and geometric, and lowercase shapes keep a clean, readable rhythm with a single-storey “a” and “g” and a softly drawn “t.” Numerals are similarly rounded and even, matching the same open, contemporary construction.
This style works well for UI labels, app onboarding copy, and short-to-medium passages where a warm, modern italic is desired. It also suits branding, packaging, and promotional headlines that benefit from a rounded, approachable voice without becoming overly decorative.
The overall tone feels friendly and conversational, with the italic slant adding motion and a relaxed, personable voice. Its softened shapes and open counters keep it from feeling technical, leaning instead toward warm, everyday communication.
The font appears designed to provide a modern italic sans with a soft, human feel—prioritizing clarity and friendliness through rounded construction, open counters, and steady proportions.
The design maintains consistent curvature and stroke endings across letters and figures, giving text a smooth, continuous flow. Spacing appears comfortable in running text, supporting an easy, breezy reading rhythm.