Sans Normal Segon 7 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui labels, mobile apps, packaging, kids branding, headlines, friendly, playful, casual, approachable, contemporary, approachability, simplicity, modernity, clarity, softness, rounded, soft, clean, open, informal.
This typeface is a clean, rounded sans with monoline strokes and softened terminals throughout. Curves are generously circular, producing smooth bowls and open counters, while straight strokes stay crisp but never sharp due to subtle rounding. Proportions are compact and slightly condensed in feel, with simple, single-storey lowercase forms (notably a and g) and straightforward uppercase construction that keeps a consistent, even color in text. Numerals and punctuation follow the same gently rounded, legible treatment, supporting a cohesive rhythm across mixed-case settings.
It works well for interface labels, app UI, and concise informational text where a gentle, non-technical voice is desired. The rounded forms also suit packaging, lifestyle branding, and kid-friendly or casual communications. For longer reading, it performs best at comfortable sizes where its open counters and simple shapes remain distinct.
The overall tone is warm and unpretentious, reading as friendly and slightly playful without turning into a novelty. Its rounded geometry and even stroke behavior give it a calm, modern personality that feels approachable and informal, suitable for human-centric messaging.
The design appears intended to deliver a modern sans that feels welcoming and easygoing, using rounded geometry and consistent monoline construction to keep the texture smooth and readable. It balances simplicity with personality, aiming for everyday versatility in branding and on-screen contexts.
In the sample text, the font maintains clear word shapes and steady spacing, with rounded joins that keep dense passages from feeling harsh. Diacritics and complex features aren’t evidenced here, but the base alphabet and figures show consistent shaping and a cohesive, soft-edged finish.