Slab Normal Opmu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FS Silas Slab' by Fontsmith, 'Calanda' and 'Orgon Slab' by Hoftype, 'Open Serif' by Matteson Typographics, 'Posterizer KG' by Posterizer KG, 'Modum' by The Northern Block, 'Lev Serif' by TypeFaith Fonts, and 'Eigerdals Slab' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, confident, vintage, poster-ready, impact, clarity, approachability, utility, retro flavor, blocky, bracketed, soft-cornered, compact, high-impact.
This typeface is a heavy slab-serif with broad proportions and a strong, even stroke color. Serifs are square and prominent with subtle bracketing that softens the joins, giving the forms a slightly rounded, approachable finish rather than a sharp industrial cut. Counters are generous for the weight, curves are full and stable, and terminals tend to end in firm slabs, producing a consistent, punchy rhythm across both upper- and lowercase. The figures match the letters in mass and stance, with sturdy, simplified shapes designed for strong silhouette clarity.
It performs best where impact and clarity matter: headlines, short blocks of copy, posters, and display-driven branding. The heavy slabs and robust letterforms also lend themselves well to packaging and signage where a confident, durable presence is desired.
The overall tone is bold and dependable, with a warm, slightly retro sensibility. It reads as practical and assertive rather than refined, projecting a friendly toughness that suits attention-grabbing typography.
The design appears intended as a no-nonsense slab serif that delivers maximum presence with straightforward, workmanlike construction. Its softened bracketing and rounded shaping suggest a goal of balancing authority with approachability for general-purpose display use.
The texture on the page is dense and uniform, creating a strong typographic “block” in paragraphs and headlines. The serif treatment adds structure and authority while the rounded joins keep it from feeling overly severe.