Slab Normal Popy 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'Vigor DT' by DTP Types, 'FF Milo Slab' by FontFont, 'Equip Slab' and 'Orgon Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Tabac Slab' by Suitcase Type Foundry, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, sturdy, playful, confident, display impact, approachable tone, strong readability, retro flavor, soft corners, blocky, bracketed serifs, ink-trap feel, rounded terminals.
A heavy slab serif with broad proportions and a compact, blocky skeleton. Strokes stay largely uniform, with subtly softened corners and slightly scooped joins that keep counters open at large sizes. The serifs are strong and rectangular with gentle bracketing, producing a stable baseline and a dense, even color. Letterforms show a practical, workmanlike construction with rounded terminals and occasional notch-like shaping at joins that adds texture without disrupting consistency.
Best suited to headlines, posters, and branding where a bold, friendly slab presence is needed. It also works well for packaging and signage thanks to its strong silhouette and open counters at larger sizes.
The overall tone feels sturdy and approachable, with a nostalgic, poster-era warmth. Its chunky slabs and soft corners give it an inviting, slightly playful voice while still reading as dependable and straightforward.
The design appears intended as a dependable display slab that balances impact with approachability. Its softened geometry and sturdy serifs suggest a goal of delivering clear, confident readability while adding a touch of retro character.
The numerals match the letters in weight and footprint, keeping a consistent, emphatic rhythm. Spacing appears generous for a display slab, helping the dense forms stay readable in short lines and headlines.