Sans Normal Armim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, web design, branding, signage, presentations, neutral, modern, clean, friendly, efficient, legibility, versatility, neutrality, clarity, system design, monolinear, open apertures, round counters, even rhythm, crisp terminals.
A clean, monolinear sans with round counters and consistently even stroke weight. Curves are built from smooth circular/elliptical forms, while joins and terminals resolve in crisp, straight cuts. Proportions feel balanced and contemporary, with a steady rhythm across uppercase and lowercase; the lowercase shows open, readable shapes and straightforward construction. Numerals follow the same restrained geometry, with clear, simple forms and minimal stylistic eccentricity.
Well-suited to interface copy, web typography, and general-purpose editorial or corporate materials where a neutral sans is needed. Its open shapes and even color also make it a solid choice for wayfinding, product labeling, and presentation graphics that require quick scanning.
The overall tone is neutral and modern, aiming for clarity over personality. Its smooth curves and uncomplicated details give it a friendly, approachable presence without becoming informal, making it feel dependable and utilitarian.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and visual neutrality. Its geometric roundness and consistent stroke behavior suggest a focus on contemporary systems design, where clarity, consistency, and broad applicability are key.
Letterforms maintain a consistent geometric logic across the set, with generous internal space in bowls and counters that helps the text stay open at display and moderate sizes. The design avoids sharp calligraphic modulation or decorative quirks, relying instead on clean geometry and predictable spacing cues.