Print Ruto 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: kids branding, packaging, posters, headlines, greeting cards, playful, friendly, casual, handmade, bouncy, handmade warmth, approachability, display impact, informal tone, rounded, chunky, soft, wonky, cartoonish.
A heavy, rounded handwritten style with softly inflated strokes and minimal contrast. Letterforms lean slightly and show gentle irregularities in stroke edges and curvature, creating a natural, drawn rhythm. Counters are open and generously sized, terminals are blunt and smoothed, and overall spacing feels loose and lively with small width variations from glyph to glyph.
Best suited to display uses where personality matters more than typographic precision—children’s products, playful branding, packaging, posters, stickers, and greeting cards. It can also work for short UI labels or social graphics when a friendly, informal voice is desired and text lengths stay moderate.
The tone is upbeat and approachable, with a kidlike, cartoon-friendly charm. Its uneven, hand-drawn energy reads warm and informal rather than polished or corporate, lending a lighthearted voice to short messages and display copy.
The design appears intended to mimic a thick marker or brush-pen print, prioritizing warmth, immediacy, and an organic hand-rendered feel. Its rounded construction and relaxed consistency aim to keep text inviting and highly legible in bold, attention-getting settings.
Capitals are simple and sturdy with broad curves, while lowercase forms keep an easy, print-like construction that stays readable at larger sizes. Numerals match the same rounded, slightly wobbly geometry, reinforcing a consistent handmade look across the set.