Sans Normal Suban 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, friendly, humanist, soft, approachable, contemporary, versatility, readability, approachability, modern neutrality, rounded terminals, subtle tapering, open apertures, calligraphic hint, warm rhythm.
A clean sans with gently modulated strokes and rounded terminals that soften the overall texture. Curves are smooth and slightly calligraphic in their tapering, while verticals remain steady, producing a calm, even rhythm in text. Counters are roomy and apertures stay fairly open, supporting clarity at typical reading sizes. The uppercase feels simple and balanced, and the lowercase shows mild organic shaping—especially in bowls and shoulders—without becoming informal or quirky.
This style suits interface copy and product text where a neutral sans needs a friendlier edge. It also works well for editorial layouts and marketing materials that benefit from a contemporary, approachable voice, and it can hold up in clear, direct signage and labels when set with adequate size and spacing.
The tone is warm and approachable, reading as modern and human rather than strictly geometric. It suggests everyday friendliness and ease, with just enough softness to feel inviting in longer passages.
The design appears intended as a versatile, general-purpose sans that stays unobtrusive in text while adding subtle warmth through rounded terminals and gentle stroke modulation. It aims for broad usability across branding and reading contexts, prioritizing clarity and a comfortable visual cadence.
The figures are straightforward and readable, matching the letterforms’ rounded, slightly tapered finish. Overall spacing appears comfortable, with a smooth color in paragraph settings and no sharp, aggressive joins.