Sans Normal Waluj 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, ui, packaging, posters, headlines, friendly, modern, approachable, clean, informal, approachability, clarity, modern utility, versatility, rounded terminals, soft corners, open counters, humanist.
A rounded, low-friction sans with softly curved joins and gently tapered strokes that avoid sharp corners. Letterforms lean on open, circular geometry (notably in C, O, and e), with smooth, consistent curves and rounded stroke endings throughout. Uppercase proportions are straightforward and legible, while the lowercase keeps a simple, humanist feel with a single-storey a and g and a clear, unforced rhythm in running text. Numerals are similarly rounded and readable, with generous interior space and minimal ornamentation.
Well suited to brand identities seeking a friendly modern voice, as well as UI labels, product packaging, and signage where clarity and approachability matter. It also performs nicely for headlines and short paragraphs when a soft, contemporary sans is preferred.
The overall tone is warm and approachable, combining a contemporary clarity with a casual friendliness. Its rounded finishing and open shapes give it an inviting, non-technical voice that feels calm rather than austere.
Likely intended as a versatile everyday sans that prioritizes legibility and a welcoming tone. The rounded terminals and simplified lowercase forms suggest a focus on modern, approachable communication across both display and text contexts.
The design favors broad curves and open apertures, which helps maintain clarity at larger display sizes and supports steady texture in text. Round dots and softened terminals reinforce a cohesive, gentle character across letters and numerals.