Sans Normal Osgim 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe, 'Modet' by Plau, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, retro, approachable, impact, approachability, display clarity, brand voice, rounded, soft corners, chunky, compact, high impact.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with gently softened terminals, producing a solid, even color in text. Counters tend to be tight (notably in O, e, a, and g), and many joins are subtly rounded, keeping the forms cohesive at large sizes. The lowercase shows simple, single-storey structures where applicable (a, g), with a sturdy, geometric feel; punctuation and dots are large and visually prominent.
Best suited for short, bold applications such as headlines, poster typography, brand marks, packaging callouts, and signage where strong presence is needed. It can work for brief UI labels or buttons when ample size and spacing are available, but is less ideal for long passages due to its dense texture.
The overall tone is warm and informal, combining a strong, attention-grabbing presence with soft, friendly contours. It reads as confident and slightly retro, suited to upbeat messaging rather than formal or delicate settings.
Likely designed to deliver maximum impact with a friendly, approachable character—using rounded geometry and consistent heavy strokes to create a bold, contemporary display voice that remains personable rather than aggressive.
The numerals are wide and weighty with the same rounded construction, making them strong in display contexts. At text sizes the dense weight and tight counters can reduce internal clarity, while at larger sizes the shapes feel punchy and clean.