Sans Normal Oslem 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'EF Franklin Gothic' by Elsner+Flake, 'Trade Gothic Next' by Linotype, 'Franklin Gothic SG' and 'Franklin Gothic SH' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, athletic, friendly, modern, straightforward, impact, clarity, modern branding, bold display, approachability, rounded, blocky, compact, high impact, sturdy.
A heavy, geometric sans with broad, rounded shapes and minimal stroke modulation. Counters are relatively tight for the weight, producing dense, punchy letterforms, while overall proportions stay balanced rather than condensed. Curves are smooth and circular in letters like C, G, O, and S, paired with blunt terminals and firm verticals that keep the texture solid. The lowercase uses simple, single-storey forms (notably a and g), with short, robust joins and a square i/j tittle that reads clearly at display sizes. Numerals are similarly weighty and rounded, with even color across straight and curved strokes.
Best suited to headlines, posters, and prominent UI or editorial callouts where strong presence is desired. It can work well for branding and packaging that benefits from a bold, modern sans voice, and for sports or event graphics where impact and clarity at large sizes are important.
The font projects a bold, no-nonsense tone that feels contemporary and energetic, with a slightly friendly edge from its rounded geometry. Its dense strokes and compact counters create an assertive voice suited to attention-grabbing messaging rather than subtlety.
The design appears intended as a high-impact geometric sans that prioritizes immediacy and strong silhouette recognition. Rounded construction and blunt terminals suggest a goal of combining toughness with approachability for display-led typography.
The overall rhythm is consistent and stable, with clean curves and sturdy diagonals that keep forms like K, V, W, X, and Y crisp at large sizes. The heavy weight reduces interior space in letters like e, a, s, and 8, which can increase visual mass in longer lines.