Sans Normal Maliw 11 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Muller Next' by Fontfabric and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logotypes, packaging, sporty, energetic, confident, playful, retro, impact, speed, branding, display, athletics, slanted, blocky, rounded, compact counters, soft corners.
A heavy, right-slanted sans with broad proportions and tightly packed internal counters. The letterforms are built from sturdy, geometric strokes with rounded outer curves, squared terminals, and frequent angular cuts that create a brisk, forward-leaning rhythm. Curves (notably in O, C, S, and G) are wide and smooth, while diagonals (V, W, X, Y, Z) feel sharply engineered, giving the design a hybrid of round and chiseled geometry. The lowercase is large and robust with single-storey a and g, reinforcing a compact, punchy texture at display sizes.
Best suited to display typography where bold presence and motion are desired—sports and fitness branding, event posters, promotional headlines, team or product marks, and packaging that needs immediate shelf impact. It also works well for short, punchy lines and large-format signage where its slanted stance and compact counters remain clear.
The overall tone is assertive and fast, with a distinctly sporty, action-oriented feel. The slant and chunky silhouettes read as energetic and confident, while the rounded geometry keeps it approachable rather than aggressive. It evokes retro athletics and motorsport-style branding where impact and momentum matter.
The design appears intended to deliver maximum impact with a sense of speed: wide, weighty forms paired with a consistent rightward slant and crisp angular detailing. Its geometry balances roundness and cut corners to feel modern yet reminiscent of classic athletic and racing graphics.
The numerals are substantial and simplified, matching the strong massing of the letters for headlines and badges. Apertures and counters tend to be narrow, which boosts impact but can reduce clarity if set too small or too tightly tracked.