Sans Normal Maliw 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Huben' by Minor Praxis, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, sporty, impactful, energetic, confident, retro, emphasis, speed, headline power, brand impact, display clarity, slanted, blocky, rounded, compact, punchy.
A heavy, slanted sans with broad proportions and rounded, geometric construction. Strokes are thick and fairly even, with softened corners and wide counters that keep the forms open despite the weight. The italic is a true oblique feel with a forward lean and a slightly compressed, muscular rhythm; terminals tend to be blunt, and several letters show angled cuts that enhance speed and motion. Numerals follow the same sturdy, rounded logic and read clearly at display sizes.
Best used for headlines, titles, and prominent callouts where strong presence and motion are desirable. It fits sports and performance branding, poster typography, event graphics, and attention-grabbing packaging or signage, and can work for short subheads when ample tracking and leading are available.
The overall tone is assertive and high-energy, with a fast, sporty cadence created by the strong slant and blocky massing. It suggests competition, motion, and emphasis—loud in a controlled, professional way rather than playful or delicate.
The design appears intended to deliver maximum impact with a sense of speed: a bold, forward-leaning sans that stays legible through rounded geometry and open counters while projecting an athletic, action-oriented personality.
The letterforms prioritize bold silhouettes and quick recognition, with generous interior space and simplified joins that help prevent clogging. The forward-leaning stance and angular detailing make it feel especially suited to short bursts of text where momentum and punch matter most.