Sans Normal Kuluy 22 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co.; 'Altone', 'Hando', and 'Hando Soft' by Eko Bimantara; 'Live Grotesk' by Matt Chansky; and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, modern, confident, sporty, direct, energetic, impact, motion, clarity, modernity, emphasis, oblique, geometric, rounded, clean, compact.
This typeface is a heavy, oblique sans with a clean geometric skeleton and broad, rounded curves. Strokes maintain an even weight with low apparent contrast, producing solid, uniform color in text. Counters are generally open and circular, while terminals are smoothly finished and corners are subtly rounded rather than sharp. Proportions lean expansive in the capitals and figures, and the slanted stance creates a forward-leaning rhythm without becoming calligraphic.
Best suited to headlines and short-to-medium display copy where impact and pace are desired. It can work well for branding, packaging, and promotional graphics that benefit from a strong, contemporary sans with forward motion. Its dense weight and oblique stance make it less ideal for long reading at small sizes, but effective for emphasis and directional hierarchy.
The overall tone feels modern and assertive, with an energetic, forward motion driven by the oblique angle and dense weight. Its geometry and smooth curves give it a contemporary, engineered character that reads as sporty and confident rather than decorative.
The design appears intended to deliver a bold, modern display voice with a dynamic slant, combining geometric roundness with sturdy construction for high-impact typography. It prioritizes visual momentum and clarity over delicate detailing.
In the sample text, the strong weight and slant create a prominent typographic voice and tight, punchy word shapes. Round letters like O and Q appear stable and generous, while diagonals (A, V, W, X, Y) contribute a brisk, angular cadence that reinforces the sense of momentum.