Sans Superellipse Esboz 13 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: branding, product ui, packaging, sportswear, headlines, sporty, technical, futuristic, dynamic, clean, modern utility, speed emphasis, geometric cohesion, brand distinctiveness, rounded corners, oblique, geometric, compact bowls, open apertures.
A slanted sans with squared-off, superelliptical curves and consistently rounded corners. Strokes stay even and sturdy, with crisp terminals and a slightly engineered, modular feel. Capitals are compact and upright in structure while the lowercase shows a tall, assertive x-height; counters are tight and clean, and round letters read more like rounded rectangles than true circles. Numerals follow the same squared-round logic, producing a cohesive, contemporary texture in both headlines and short text.
Well-suited for branding systems that want a modern, performance-oriented voice, as well as product UI, dashboards, and tech packaging where crisp shapes and consistent geometry help maintain clarity. It also works effectively for headlines, labels, and short-to-medium text where the oblique energy and squared-round forms can carry a contemporary, engineered aesthetic.
The overall tone is brisk and modern, leaning sporty and tech-forward. Its oblique stance and squared-rounded geometry give it a sense of motion and efficiency, suggesting speed, precision, and contemporary utility rather than warmth or tradition.
Likely designed to merge geometric cleanliness with a fast, contemporary slant, using superelliptical rounds and rounded corners to feel both technical and approachable. The intent appears to be a cohesive, modern workhorse with a distinct “speed/precision” silhouette across letters and numerals.
The design emphasizes rhythm through repeated corner radii and flattened curves, which keeps lines of text visually uniform and slightly condensed in feel despite clear, open letterforms. The italic angle is consistent across cases, helping words read as a single forward-leaning unit.