Serif Flared Upgam 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Benjamin' by Fontsmith, 'Conamore' by Grida, 'MVB Solitaire Pro' by MVB, 'Negara Serif' by Monoco Type, 'Organic Pro' by Positype, and 'Quodlibet Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, branding, classic, bookish, formal, literary, readability, heritage tone, editorial voice, subtle character, flared, bracketed, crisp, calligraphic, oldstyle.
A flared serif with subtly tapered strokes that swell into bracketed, wedge-like terminals. The letterforms show moderate contrast and a steady, text-oriented rhythm, with open bowls and clear counters that stay robust in bold sizes. Serifs are not blocky; instead they feel chiseled and slightly calligraphic, giving capitals a stately presence while lowercase maintains readable, traditional proportions. Figures are lining and sit firmly on the baseline, matching the overall sturdy color of the face.
Well-suited to book and long-form editorial typography where a classic serif tone is desired, and it also scales effectively for headlines and pull quotes thanks to its strong verticals and crisp terminals. It can support brand identities seeking a traditional, trustworthy feel—especially for publishing, cultural institutions, and premium goods.
The overall tone is classical and editorial, with a composed, slightly traditional voice that suggests print heritage. Its flared endings add a hint of craftsmanship—more human than a strict transitional serif—without becoming decorative or quirky.
The design appears intended to blend traditional readability with a distinctive flared finish, offering a familiar serif structure while adding character through tapered strokes and wedge-like terminals. It aims for dependable text performance with enough personality to stand out in display sizes.
In the sample text, the texture remains even across long lines, with capitals and punctuation reading clearly and a confident headline weight. The flaring at stroke ends is consistent across rounds and straights, helping the face feel cohesive and well-paced in both uppercase sequences and mixed-case paragraphs.