Sans Normal Osbab 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Sero' by FontFont, 'Orgon Plan' by Hoftype, 'Belle Sans' by Park Street Studio, and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, versatility, rounded, geometric, blocky, clean, dense.
A heavy, rounded sans with compact proportions and broad, simplified letterforms. Curves are smooth and largely circular, while joins and terminals read as clean and mostly squared-off, creating a sturdy, contemporary rhythm. Counters are relatively tight for the weight, giving a dense texture in text, and the overall spacing feels purposeful and even. Numerals and capitals carry the same solid, uniform construction, with clear silhouettes and minimal detailing.
This font is well suited to headlines, posters, and short statements where high impact and immediate readability are key. It also fits branding and packaging that want a modern, approachable strength, and works well for signage and UI callouts where bold labels need to hold up at a glance.
The tone is assertive and dependable, with a friendly softness coming from the rounded bowls and open curves. It feels contemporary and utilitarian rather than delicate, projecting clarity and emphasis without ornament.
The design appears intended as a robust, modern workhorse sans that prioritizes impact and clarity. Its simplified, rounded geometry suggests a focus on strong shapes that reproduce reliably across sizes while maintaining a friendly, contemporary character.
Round letters (like O/C/G) show consistent curvature and thickness, while diagonals (A/V/W/X/Y) are bold and stable, reinforcing a poster-like presence. The overall texture is dark and continuous, making it best when strong typographic color is desired.