Sans Normal Lydul 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Almanach' by Dada Studio, 'Muller Next' by Fontfabric, and 'Remora Corp' by G-Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, punchy, retro, friendly, impact, motion, approachability, display emphasis, brand voice, slanted, chunky, rounded, soft corners, high impact.
A heavy, slanted sans with chunky strokes and broadly rounded shaping. The forms are compact and sturdy with soft corners, large counters, and minimal stroke modulation, producing a strong, even color on the page. Curves tend toward squarish rounds rather than perfect circles, and many terminals feel slightly sheared, reinforcing the forward-leaning motion. Spacing appears generous for such dense letterforms, keeping the texture open and readable at display sizes.
Best suited to headlines and short bursts of text where impact and momentum matter, such as posters, event graphics, and bold editorial openers. It also fits branding, packaging, and sports or streetwear-style identity work where a strong, friendly voice is desired. For longer passages, it will be most effective in brief callouts, pull quotes, and large-size settings.
The overall tone is energetic and approachable, with a sporty, poster-like confidence. Its bold, leaning silhouettes give it a sense of motion and immediacy, while the rounded construction keeps it friendly rather than severe. The look reads as contemporary with a subtle throwback to athletic branding and punchy retail signage.
Designed to deliver maximum visual punch with a forward-leaning, energetic stance while maintaining a rounded, accessible feel. The emphasis appears to be on strong silhouettes, easy recognition, and a lively display presence across letters and numerals.
Uppercase and lowercase share a consistent, inflated geometry that favors broad bowls and strong diagonals, helping the face feel cohesive across mixed-case settings. Numerals match the same chunky rhythm, with clear, simplified shapes designed to hold up under large-scale reproduction.